Digital TV News: Kevin Stuart
Nielsen completes overhaul of Local TV measurement
Oct 3, 2019 – Nielsen announced that it has integrated advanced metering, big data and people-powered panels into its Local TV measurement service. The transformation delivers metrics that are representative of what people are actually viewing in local broadcast markets.
News categories:
Nielsen, Catherine Herkovic, Wendy McMahon, Kathy Doyle, Kevin Stuart, Big Data, Digital TV, USA
Lotame brings audience intelligence to television & video
Sep 25, 2017 – Lotame has announced the launch of its aiTV suite of products focused on bringing greater audience intelligence to television and video. These offerings will live under Lotame's newly formed aiTV division.
News categories:
Lotame, Doug Pollack, Advertising, Big Data, Digital TV, USA
Latest News
- Allegro DVT unveils VVC compliance test bitstreams
- Synamedia partners with USSI Global for the U.S. market
- Disney+ brings forward EMEA launch date
- BARB begins reporting reach and time spent viewing across screens
- Synamedia partners with World Wide Technology
- Realtek, Jiuzhou join NAGRA Android TV Reference Program for Pay TV operators
- ENENSYS DVB-SIS solution ready for deployment
- Syncbak to debut simplified OTT syndication and monetization tools at NATPE 2020
- No growth expected for MENA pay TV revenues
- Indian communication satellite GSAT-30 launched successfully
- NBCUniversal unveils Peacock freemium streaming service
- Comscore TV viewing data used to predict advertising audience decline
- Majority of U.S. advertisers using Advanced TV solutions
- US broadband households interested in innovative offerings accessed via TV
- U.S. advertising and marketing spend to grow to $390 billion in 2020
- Bannister Lake integrates MPEG-DASH into data aggregation workflow
- NextGen TV offers clear upside potential according to BIA
- ANA and Innovid release Connected TV insights report
- Insight TV taps Amagi for OTT channel distribution
- Cincinnati Bell, Hawaiian Telcom partner with YouTube TV