Digital TV News: Kevin Stuart
Nielsen completes overhaul of Local TV measurement
Oct 3, 2019 – Nielsen announced that it has integrated advanced metering, big data and people-powered panels into its Local TV measurement service. The transformation delivers metrics that are representative of what people are actually viewing in local broadcast markets.
News categories:
Nielsen, Catherine Herkovic, Wendy McMahon, Kathy Doyle, Kevin Stuart, Big Data, Digital TV, USA
Lotame brings audience intelligence to television & video
Sep 25, 2017 – Lotame has announced the launch of its aiTV suite of products focused on bringing greater audience intelligence to television and video. These offerings will live under Lotame's newly formed aiTV division.
News categories:
Lotame, Doug Pollack, Advertising, Big Data, Digital TV, USA
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