Digital TV News: Kristen Williams

Gracenote teams with major CTV players on contextual ad targeting
Jul 24, 2024 – Gracenote has announced that new contextual categories powered by its metadata are available for Q4 campaigns via publishers including Cineverse, DIRECTV Advertising, Philo, Tastemade and Xumo.
News categories: Gracenote, Peer39, Magnite, Trent Wheeler, Mario Diez, Kristen Williams, Advertising, Big Data, Digital TV, Streaming, USA

SpotX integrates audience data from TVSquared
Apr 27, 2021 – TVSquared has been onboarded by SpotX as a measurement and attribution partner to power real-time analytics on delivery, audience, and outcomes for CTV campaigns in North America, Europe, and Latin America.
News categories: TVSquared, SpotX, Jo Kinsella, Evan Ballard, Advertising, Big Data, Digital TV, Europe, Latin America, North America, Streaming

SpotX expands Measurement and Attribution Suite
May 21, 2020 – SpotX has expanded its Measurement and Attribution Suite. By uncovering audience reach metrics like brand lift, incremental reach and frequency, and outcome-based measurement, advertisers can more accurately pinpoint value across all video channels.
News categories: SpotX, Kristen Williams, Patrick Doyle, Michael Parent, Advertising, Big Data, Digital TV, Streaming, Worldwide

BrightLine and SpotX make buying enhanced TV ads at scale easy
Apr 8, 2019 – SpotX has announced an expanded partnership with BrightLine to deliver inventory to advertisers enhanced with BrightLine's suite of personalized and interactive ad formats. The solution streamlines the execution of enhanced ads at scale across OTT inventory.
News categories: SpotX, BrightLine, Kristen Williams, Robert Aksman, Digital TV, Streaming, USA, Worldwide

SpotX and Immersion team up on Haptic-Responsive video advertising
Jun 22, 2017 – SpotX and Immersion (NASDAQ:IMMR) have joined forces to bring haptic-responsive video advertising opportunities to market at scale on mobile devices. The pair will bring Immersion’s haptic technology to all media owners on SpotX’s platform.
News categories: Immersion, SpotX, Sergio De Acha, Kristen Williams, Advertising, Digital TV, Mobile, USA, Worldwide