Digital TV News: Kristen Williams
SpotX expands Measurement and Attribution Suite
May 21, 2020 – SpotX has expanded its Measurement and Attribution Suite. By uncovering audience reach metrics like brand lift, incremental reach and frequency, and outcome-based measurement, advertisers can more accurately pinpoint value across all video channels.
News categories:
SpotX, Kristen Williams, Patrick Doyle, Michael Parent, Advertising, Big Data, Digital TV, OTT, Worldwide
BrightLine and SpotX make buying enhanced TV ads at scale easy
Apr 8, 2019 – SpotX has announced an expanded partnership with BrightLine to deliver inventory to advertisers enhanced with BrightLine's suite of personalized and interactive ad formats. The solution streamlines the execution of enhanced ads at scale across OTT inventory.
News categories:
SpotX, BrightLine, Kristen Williams, Robert Aksman, Digital TV, OTT, USA, Worldwide
SpotX and Immersion team up on Haptic-Responsive video advertising
Jun 22, 2017 – SpotX and Immersion (NASDAQ:IMMR) have joined forces to bring haptic-responsive video advertising opportunities to market at scale on mobile devices. The pair will bring Immersion’s haptic technology to all media owners on SpotX’s platform.
News categories:
Immersion, SpotX, Sergio De Acha, Kristen Williams, Advertising, Digital TV, Mobile, USA, Worldwide
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