Digital TV News: LG Ads Solutions

LG replaces legacy Smart TV ACR with own proprietary solution
Sep 15, 2022 – LG Ads Solutions has announced the rollout of its proprietary ACR technology across LG TVs globally. The rollout will replace legacy technology across Europe, Africa, Asia-Pacific, Latin America, and Australia.
News categories: LG Ads, LG Electronics, Raghu Kodige, Chris Jo, Advertising, Africa, Asia, Australia, Big Data, Digital TV, Europe, Latin America, Smart TV

Magnite agrees ACR data deal with LG Ads Solutions
Jun 21, 2022 – Magnite (NASDAQ: MGNI) has announced a deal with LG Ads Solutions under which Magnite will have access to LG Ads' automatic content recognition (ACR) data for planning, activation, measurement and analytics through its supply-side platform (SSP).
News categories: Magnite, LG Ads Solutions, Sean Buckley, Raghu Kodige, Sean Muzzy, Megan Pagliuca, Advertising, Big Data, Digital TV, Smart TV, USA

8-10% of streaming ad impressions play when the TV is shut off
Jun 13, 2022 – GroupM has partnered with media companies in the advertising industry to create new standards in streaming viewability and CTV measurement. The initiative follows a study with iSpot that quantifies inflated CTV ad delivery counts and reveals that, on average, 8-10% of streaming impressions play when the TV is shut off.
News categories: GroupM, iSpot.tv, Kirk McDonald, Sean Muller, Advertising, Digital TV, Market Research, Streaming, USA

Omnicom Media Group integrates LG Smart TV data
Apr 5, 2022 – LG Ads Solutions has announced an agreement with Omnicom Media Group [NYSE: OMC] to bring LG smart TV and cross-screen ad inventory to Omnicom clients. LG Ads data will be integrated within Omni, Omnicom's operating system.
News categories: LG Ads, Omnicom Media Group, Raghu Kodige, Slavi Samardzija, Advertising, Big Data, Digital TV, Smart TV, Worldwide

LG Ads introduces suite of Guaranteed Outcome-based media offerings
Jan 26, 2022 – LG Ads Solutions has introduced a suite of guaranteed outcome-based media offerings, through which advertisers only pay for connected TV (CTV) ads when they meet specified performance goals, independently validated using third-party data.
News categories: LG Ads, Raghu Kodige, Huw Griffiths, Keith Camoosa, Advertising, Big Data, Digital TV, Smart TV, Streaming, USA, Worldwide

iSpot integrates Smart TV data in deal with LG Ads Solutions
Dec 15, 2021 – iSpot has announced a licensing deal for smart TV data from LG Ads Solutions. The deal gives iSpot access to LG on-the-glass program and ad data from more than 20 million opted-in smart TVs from a range of TV makers in addition to LG.
News categories: iSpot, LG Ads Solutions, Sean Muller, Raghu Kodige, Advertising, Big Data, Digital TV, Smart TV, USA, Worldwide

LG Ads introduces River OS personalized Smart TV platform
Sep 9, 2021 – LG Ads Solutions has introduced a smart TV operating system, called River OS. River OS is built for personalization, seamless navigation across apps, devices, and services, and advanced voice-controlled TV features.
News categories: LG Ads, John Gee, Advertising, Digital TV, India, Middleware, Smart TV