Digital TV News: LG Electronics USA

Verance ATSC 3.0 watermark detection implemented on LG NextGen TVs
Apr 26, 2022 – Verance has announced that LG is the first TV manufacturer to implement ATSC 3.0 watermark detection on NextGen TVs. Without watermarking, viewers receiving TV via cable, satellite and OTT will be unable to receive ATSC 3.0 interactive services.
News categories: Verance, LG Electronics, Nil Shah, Matthew Durgin, ATSC 3, Content Identification, Digital TV, Smart TV, USA

Google Stadia cloud gaming now on latest LG Smart TVs
Dec 8, 2021 – LG Electronics has made available Google's cloud gaming service Stadia on LG Smart TVs running webOS 5.0 and 6.0. The app can be downloaded from the LG Content Store, in the U.S and the 21 other countries where Stadia operates.
News categories: LG Electronics, Stadia, Digital TV, Gaming, Smart TV, USA, Worldwide

discovery+ now available on LG Smart TVs in the U.S.
Oct 13, 2021 – Discovery, Inc. and LG Electronics USA have announced that discovery+ is now available on LG Smart TVs in the U.S. including LG's line-up of award-winning LG OLED TVs and LG QNED MiniLED TVs.
News categories: LG Electronics, Discovery, Inc, Peggy Ang, Gabriel Sauerhoff, Apps, Digital TV, Smart TV, Streaming, USA

HBO Max app now available on LG Smart TVs in the U.S.
Aug 3, 2021 – LG Electronics USA and WarnerMedia have announced that the HBO Max app is now available on LG Smart TVs in the U.S. LG Smart TV owners can now access HBO Max as part of the TV's webOS platform.
News categories: LG Electronics, WarnerMedia, HBO Max, Apps, Digital TV, Smart TV, Streaming, USA

SpotX to be provide SSP for LG Smart TV advertising
Feb 11, 2021 – SpotX has announced a partnership with LG to serve as its primary supply-side platform (SSP) in the US, EMEA, and Latin America. SpotX is also providing LG with demand facilitation services.
News categories: SpotX, LG Electronics, Mike Laband, Matt Durgin, Advertising, Africa, Big Data, Digital TV, Europe, Latin America, Middle-East, Smart TV, Streaming, USA

Movies Anywhere app comes to LG Smart TVs
Mar 27, 2020 – LG Electronics USA and Movies Anywhere have announced the arrival of the Movies Anywhere app on LG Smart TVs. Movies Anywhere lets users enjoy their purchased or redeemed digital movies combined in one simplified, personal collection.
News categories: LG Electronics, Movies Anywhere, Apps, Digital TV, Smart TV, Streaming, USA

TheTake and LG introduce AI-powered Shoppable TV at CES
Jan 6, 2020 – TheTake has announced the launch of a shoppable video experience through partnerships with LG Electronics and U.S. media companies. Beginning this spring, owners of LG webOS Smart TVs will be able to shop on the partner networks' TV shows.
News categories: TheTake, LG Electronics, WarnerMedia, Michelle Fernandez, Larry Allen, Big Data, CES2023, Digital TV, Set Top Box, Smart TV, USA, UX

'NEXTGEN TV' announced as go-to-market name for ATSC 3.0
Sep 26, 2019 – The CTA has announced 'NEXTGEN TV' as the go-to-market name for ATSC 3.0 technology. The association also unveiled a NEXTGEN TV logo for devices meeting newly developed ATSC 3.0 interoperability test specifications.
News categories: Consumer Technology Association, Gary Shapiro, Gordon Smith, Anne Schelle, John Taylor, ATSC 3, Digital TV, Set Top Box, Smart TV, Terrestrial, USA

Tremor Video brings native ads to LG smart TVs
Sep 10, 2019 – Tremor Video is bringing its leading video advertising platform to webOS smart TVs from LG Electronics. Tremor Video provides entertainment advertisers and apps with highly visible placements that are native to the smart TV experience.
News categories: Tremor Video, LG Electronics, Jay Baum, Matthew Durgin, Advertising, Digital TV, Smart TV, USA