Digital TV News: Laurence Deléchapt
Médiamétrie expands scope of TV audience measurement in France
Jan 1, 2024 – Starting from January 1, 2024, Médiamétrie's audience measure will take into account the TV consumption of all French people, on all screens, including in households without a TV.
News categories:
Médiamétrie, Laurence Deléchapt, Big Data, Digital TV, France, Market Research
Annual AVOD/FAST ad revenue already above €250m in the EU5
Apr 4, 2023 – In 2022, NPA Conseil and Médiamétrie estimate that AVOD and FAST advertising revenues reached €255 million in the EU5, with the UK and Germany accounting for 80%.
News categories:
Médiamétrie, NPA Conseil, Laurence Deléchapt, Philippe Bailly, Advertising, Digital TV, EU, Market Research, Streaming, UK
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