Digital TV News: Lisa Utzschneider
IAS to measure ad performance for Netflix
Oct 13, 2022 – Integral Ad Science (Nasdaq: IAS) has been selected by Netflix (Nasdaq: NFLX) as a partner to provide transparency into advertising performance on the upcoming Netflix ad supported tier.
News categories:
Integral Ad Science, Netflix, Lisa Utzschneider, Jeremi Gorman, Advertising, Big Data, Digital TV, Streaming, USA, Worldwide
Integral Ad Science acquires Publica
Aug 10, 2021 – Integral Ad Science (Nasdaq: IAS) has announced that it has acquired Publica, the connected TV (CTV) advertising platform, in a cash and stock transaction valued at $220 million.
News categories:
Integral Ad Science, Publica, Lisa Utzschneider, Ben Antier, Advertising, Digital TV, MandA, Streaming, USA
IAS builds Connected TV video ad verification solution
Jun 5, 2019 – Integral Ad Science (IAS) has announced a verification solution to validate that CTV video ads are played to completion, fraud-free. During the pilot, IAS integrated with eight US video publishers including CBS Interactive and NBCUniversal.
News categories:
Integral Ad Science, CBS Interactive, NBCUniversal, Lisa Utzschneider, Jarred Wilichinsky, Mike Reidy, Advertising, Digital TV, Streaming, USA
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