Digital TV News: Luca Vannini
Barb extends campaign planning to include discovery+ and Netflix
Sep 24, 2024 – Barb has upgraded its pre-campaign planning tool, enabling advertisers and media agencies to plan campaigns on a wide range of streaming services that now includes discovery+ and Netflix.
News categories:
Barb, Luca Vannini, Advertising, Big Data, Digital TV, Streaming, UK
Latest News
- Instacart and Roku expand shoppable TV partnership
- JW Player merges with Connatix to form JWP Connatix
- IRIS.TV partners with Samba TV on contextual advertising and measurement
- Parrot Analytics launches global Streaming Metrics
- SEI Robotics and Dish TV launch 'Dish TV Smart+ Box'
- Cinemo and Renault Korea enable premium entertainment on new SUV
- MediaKind launches multiview live streaming solution with Skreens
- CIMM to assess case for universal content watermarking in the U.S.
- MedOne and Redge Technologies to offer video CDN services in Israel
- Vodafone deepens strategic partnership with Google
- DishTV India offers satellite direct-to-TV with Nagra and Samsung
- Freely to be integrated into Amazon Fire TV smart TVs
- ADTH announces NextGen TV USB and app for Android and Fire TV
- TISA deploys Bitmovin Live Encoder to power live sports experiences
- East Asia leading the world in subscription bundling
- Madhive selects Samba TV as audience targeting partner
- Malaysia carries out first 5G live broadcast
- N. American consumers pulling back on entertainment spending
- INVIDI to launch addressable advertising in Thailand with Thaicom and PSI
- Amagi and Phenix offer sub-second latency streaming with SSAI