Digital TV News: Luke McGuinness
TVision releases H1 2020 TV Performance Report
Aug 27, 2020 – TVision has released its H1 2020 TV Performance Report. The report recognizes the brands, commercials, and TV/OTT content that best captured viewer engagement in a period that saw unprecedented levels of TV viewing and major changes to programming and advertising.
News categories:
TVision, Luke McGuinness, Joanne Leong, Advertising, Digital TV, Market Research, USA
Vevo partners with TVision to track video content engagement
Jan 29, 2020 – Vevo has partnered with TVision to understand how viewers engage with its content. TVision’s data identifies how long viewers stay engaged with videos, viewer demographics, and how viewers watch videos - including co-viewing and bingeing.
News categories:
TVision Insights, Vevo, Luke McGuinness, Bryon Schafer, Advertising, Big Data, Digital TV, Streaming, Worldwide
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