Digital TV News: Lydia Irving
MMS and GfK launch Total Video Ad Ratings in Sweden
Nov 10, 2017 – Following on from the digital ad ratings service launched earlier this year, MMS and GfK have now extended the platform into a Total Video service. The enlarged service enables the market to measure the return-on-investment of video advertisement cross-platform on linear TV, Smart TV, PC, Smartphone and Tablet devices.
News categories:
GfK, MMS, Lydia Irving, Magnus Anshelm, Advertising, Big Data, Digital TV, Mobile, Sweden
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