Digital TV News: Lyle Schwartz
NBCUniversal advertising metric measures viewing across both linear and digital
Apr 5, 2018 – NBCUniversal has announced a unified advertising metric, measuring all live, on-demand and time-shifted commercial impressions on every viewing platform. Called CFlight, the metric delivers a comprehensive representation of advertising exposure within full episodes of shows across all screens.
News categories:
NBCUniversal, Linda Yaccarino, Lyle Schwartz, David Cohen, John Swift, Advertising, Big Data, Digital TV, USA
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