Digital TV News: Médiamétrie

NPA Conseil, Médiamétrie publish French AVOD market report
Aug 31, 2023 – NPA Conseil and Médiamétrie have published the 2nd part of their AVoD Market Report survey, dedicated to monitoring the development of AVOD, FAST and more generally CTV ecosystems in France.
News categories: Médiamétrie, NPA Conseil, Digital TV, France, Market Research, Streaming

Annual AVOD/FAST ad revenue already above €250m in the EU5
Apr 4, 2023 – In 2022, NPA Conseil and Médiamétrie estimate that AVOD and FAST advertising revenues reached €255 million in the EU5, with the UK and Germany accounting for 80%.
News categories: Médiamétrie, NPA Conseil, Laurence Deléchapt, Philippe Bailly, Advertising, Digital TV, EU, Market Research, Streaming, UK

Médiamétrie partners with Nielsen and Kantar for TV and video measurement
Dec 19, 2022 – Médiamétrie has announced technical partnerships with Nielsen and Kantar, to offer the French market audience analytics meeting the need for cross-media editorial and advertising measurement.
News categories: Médiamétrie, Nielsen, Kantar, Yannick Carriou, Advertising, Big Data, Content Identification, Digital TV, France

Global daily TV viewing time up 6 minutes in 2020
Apr 12, 2021 – According to Médiamétrie, TV viewers in 91 countries around the globe spent an average of 2 hours 54 minutes per day watching TV, up 6 minutes on 2019. Even young adults' viewing time increased.
News categories: Médiamétrie, Avril Blondelot, Frédéric Vaulpré, Digital TV, Market Research, Worldwide

Bouygues Telecom replaces set-top box with Smart TV app
May 28, 2020 – Bouygues Telecom has launched Bbox Smart TV. With Bbox Smart TV, the TV decoder disappears and is replaced with an app called B.TV+, which is exclusively pre-installed in a Samsung Smart TV, giving access to a large catalogue of TV services.
News categories: Bouygues Telecom, Samsung, Benoît Torloting, Guillaume Rault, Apps, Digital TV, France, IPTV, Set Top Box, Smart TV

Four media measurement bodies form global alliance
May 15, 2019 – Media measurement bodies, BARC (India), Médiamétrie (France), Numeris (Canada) and Video Research (Japan) have announced that they will collaborate on future audience measurement initiatives including the development of common technical standards and operational processes.
News categories: BARC India, Médiamétrie, Numeris, Video Research, Partho Dasgupta, Bruno Chetaille, Neil McEneaney, Yuzuru Kato, Brad Bedford, Advertising, Big Data, Canada, Digital TV, France, India, Japan

Médiamétrie now measuring myCANAL in 4-screen TV audience
Jul 17, 2018 – Médiamétrie now offers 4-screen TV audience measurement customers the option to view the performance of their programmes broadcast on myCANAL, CANAL+ Group’s OTT television distribution platform.
News categories: Médiamétrie, Groupe CANAL+, Julien Rosanvallon, Frank Cadoret, Advertising, Digital TV, France, Market Research, Streaming

9.5 million watching online and catch-up TV daily in France
Apr 12, 2018 – According to Médiamétrie, each day 4.4 million French viewers aged 4 and above, i.e. 7.3% of the population, watch television online (computer, smartphone, or tablet) either live or catch-up – a 10% rise on last year.
News categories: Médiamétrie, Digital TV, France, Market Research, Streaming

VOD and SVOD services take root in France
Mar 13, 2018 – According to Médiamétrie, almost 2 out of 5 French internet users have already used VOD or SVOD services, a steady increase. Over the last 12 months, 13% of the population indicated they had rented at least one video, and 20% have used an SVOD service.
News categories: Médiamétrie, Digital TV, France, Market Research, Streaming