Digital TV News: MFA
IAB Australia appoints Ipsos as digital audience data supplier
Aug 31, 2021 – IAB Australia has appointed Ipsos as the industry's supplier for the planning, buying, and reporting of digital audience measurement data in Australia. The appointment is for a three-year term commencing in Q2 2022 with the launch of Ipsos iris.
News categories:
Ipsos, IAB Australia, MFA, OzTAM, Simon Wake, Gai Le Roy, Natalie Stanbury, Sophie Madden, Doug Peiffer, Advertising, Australia, Big Data, Digital TV
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