Digital TV News: Magnite

Streaming TV growth in Latin America driven by ad-supported viewing
May 29, 2023 – Magnite (NASDAQ: MGNI) has unveiled research showing that 75% of internet-connected TV viewers across Argentina, Brazil, Colombia and Mexico watch ad-supported streaming TV.
News categories: Magnite, Advertising, Digital TV, Latin America, Market Research, Streaming

Streaming TV is most-watched form of TV in the Nordics
Apr 25, 2023 – Magnite (NASDAQ: MGNI) has unveiled a study on how streaming TV is evolving in the Nordics. The research finds that streaming is now the most-watched form of TV in Denmark, Finland, Norway and Sweden.
News categories: Magnite, Natasha Westlund, Denmark, Digital TV, Finland, Market Research, Norway, Streaming, Sweden

Pixalate releases Q1 '23 CTV programmatic ad seller market share report
Apr 20, 2023 – Pixalate has released its Q1 2023 SSP global market share rankings for both CTV and mobile in-app. The rankings feature the top SSPs for apps across the Roku and Amazon Fire TV app stores in March 2023.
News categories: Pixalate, Advertising, Apps, Digital TV, Market Research, Streaming, Worldwide

Streaming TV now most-watched TV form in the EU5
Mar 21, 2023 – Magnite (NASDAQ: MGNI) has unveiled research showing that streaming TV is now the most-watched form of TV across the EU5, and how consumer attitudes and habits are reshaping the streaming landscape.
News categories: Magnite, Sam Wilson, Digital TV, Europe, Market Research, Streaming

QYOU Media India selects SpringServe as primary ad server
Mar 15, 2023 – SpringServe (NASDAQ: MGNI) has announced that it has been selected by QYOU Media India as primary ad server, enabling more efficient and accurate management of its advertising.
News categories: SpringServe, QYOU Media, Leon Siotis, Krishna Menon, Advertising, Digital TV, India, Streaming

SpringServe joins Amazon streaming TV ad server certification program
Mar 10, 2023 – SpringServe (NASDAQ:MGNI) is to join the Amazon Publisher Services (APS) Ad Server Certification Program for streaming TV, simplifying APS header bidding integration.
News categories: SpringServe, Amazon Publisher Services, Joe Hirsch, Advertising, Digital TV, Streaming, Worldwide

Brightcove launches ad monetization service for media companies
Mar 7, 2023 – Brightcove (NASDAQ: BCOV) has launched Brightcove Ad Monetization, enabling media companies to better monetize their live and VOD content with improved yield optimization.
News categories: Brightcove, Marc DeBevoise, David Beck, Michael Dorf, Advertising, Digital TV, Worldwide

Aniview, Evrideo launch distribution and monetization solution for CTV channels
Feb 15, 2023 – Aniview and Evrideo have announced a combined solution supporting the creation, distribution, and monetization needs of broadcasters, free ad-supported TV (FAST) network providers and CTV device manufacturers.
News categories: Aniview, Evrideo, Alon Carmel, Greg Smith, Avi Zenou, Advertising, Content Distribution, Digital TV, Streaming, Worldwide

Rakuten brings SpringServe Tiles to Rakuten TV app
Feb 16, 2023 – SpringServe (Nasdaq: MGNI) has announced that Rakuten Advertising has adopted SpringServe Tiles to strengthen the impact of ad-supported campaigns on Rakuten TV. Tiles bring ad serving to the content discovery experience.
News categories: SpringServe, Rakuten, Leon Siotis, James Collins, Advertising, Apps, Digital TV, Europe, Streaming, UX