Digital TV News: Magnus Anshelm
MMS and GfK launch Total Video Ad Ratings in Sweden
Nov 10, 2017 – Following on from the digital ad ratings service launched earlier this year, MMS and GfK have now extended the platform into a Total Video service. The enlarged service enables the market to measure the return-on-investment of video advertisement cross-platform on linear TV, Smart TV, PC, Smartphone and Tablet devices.
News categories:
GfK, MMS, Lydia Irving, Magnus Anshelm, Advertising, Big Data, Digital TV, Mobile, Sweden
MMS and GfK close-in on Total Video Ratings Currency in Sweden
Jun 2, 2017 – MMS – which measures the moving image in Sweden – has released its digital ad ratings service. The service covers video advertisements on broadcasters’ websites and apps viewed across PC, smartphone, tablet and smart TV. It is built upon GfK’s data integration and data science capabilities.
News categories:
GfK, MMS, Stefan Raum, Magnus Anshelm, Big Data, Digital TV, Market Research, Mobile, Sweden
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