Digital TV News: Magnus Anshelm
MMS and GfK launch Total Video Ad Ratings in Sweden
Nov 10, 2017 – Following on from the digital ad ratings service launched earlier this year, MMS and GfK have now extended the platform into a Total Video service. The enlarged service enables the market to measure the return-on-investment of video advertisement cross-platform on linear TV, Smart TV, PC, Smartphone and Tablet devices.
News categories:
GfK, MMS, Lydia Irving, Magnus Anshelm, Advertising, Big Data, Digital TV, Mobile, Sweden
MMS and GfK close-in on Total Video Ratings Currency in Sweden
Jun 2, 2017 – MMS – which measures the moving image in Sweden – has released its digital ad ratings service. The service covers video advertisements on broadcasters’ websites and apps viewed across PC, smartphone, tablet and smart TV. It is built upon GfK’s data integration and data science capabilities.
News categories:
GfK, MMS, Stefan Raum, Magnus Anshelm, Big Data, Digital TV, Market Research, Mobile, Sweden
Latest News
- Competition driving OTT TV & video subscription growth
- Wyplay becomes Alexa Solution Provider
- Sky Media appoints TVbeat as TV data verification partner
- Amazon wins as British viewers are desperate for more sport
- Netflix releases 4Q 2020 results
- Pearl TV broadcasters welcome FCC easing of SFN regulations
- Paramount+ from ViacomCBS to launch on March 4th
- Firstlight Media builds OTT platform on Google Cloud
- Cogeco EPICO IPTV service launched
- Enghouse and Access Communications offer hosted TV services in Canada
- MENA pay TV revenues continue to fall
- FCA first automotive OEM with Alexa Custom Assistant
- Firstlight Media and NPAW optimise CDN switching for OTT providers
- ViacomCBS, DISH Media, Adcuratio enable broadcast inventory on MVPD STBs
- DoubleVerify earns MRC accreditation for CTV measurement
- Philco launches Roku TV lineup in Brazil
- Chips&Media introduces WAVE6 series of video codec IPs
- Worldwide semiconductor revenue up 7.3% in 2020
- Kantar expands TV audience measurement panel in Georgia
- TDS introduces live, streaming TV product