Digital TV News: Marianne Siproudhis
FranceTV Publicité keeps up momentum in segmented TV
Sep 29, 2022 – Two years after the publication of the official decree authorizing the targeting and personalization of live broadcasted messages, FranceTV Publicité looks back on this new form of communication.
News categories:
FranceTV Publicité, Marianne Siproudhis, Advertising, Digital TV, France
Orange and FranceTV Publicité partner on addressable TV advertising
Jul 28, 2020 – Orange and FranceTV Publicité have signed an agreement on addressable TV advertising. Under the agreement, Orange will share its technological expertise, through its 7 million TV set-top boxes, with FranceTV Publicité.
News categories:
FranceTV Publicité, Orange, Marianne Siproudhis, Christian Bombrun, Advertising, Big Data, Digital TV, France, IPTV, Set Top Box
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