Digital TV News: Marissa Jimenez
LiveRamp expands identity solution to include connected TV
Feb 11, 2019 – LiveRamp (NYSE: RAMP) has announced that it is expanding the capabilities of its IdentityLink platform to include Connected TV (CTV). By linking CTV identifiers to the LiveRamp identity graph, marketers and ecosystem partners can now simplify campaign planning, targeting and measurement.
News categories:
LiveRamp, Allison Metcalfe, Advertising, Big Data, Digital TV, OTT, USA, Worldwide
Roku introduces Ad Insights Suite
Jan 17, 2018 – Roku (NASDAQ: ROKU) has announced an advancement in OTT advertising measurement by introducing Ad Insights. The offering allows marketers to measure campaign reach and effectiveness across linear and OTT.
News categories:
Roku, Scott Rosenberg, Marissa Jimenez, Advertising, Digital TV, OTT, Set Top Box, USA, Worldwide
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