Digital TV News: Mary Yeo
WeTV partners with Magnite on video inventory monetisation
Dec 3, 2024 – WeTV is to use the BidLink solution within Magnite's (Nasdaq: MGNI) ad server to scale programmatically, while the Magnite Streaming and DV+ SSPs will help WeTV monetize its inventory.
News categories:
Magnite, WeTV, Gavin Buxton, Mary Yeo, Advertising, Asia, Digital TV, Streaming
Ad-supported streaming delivers scale for brands in Southeast Asia
Nov 14, 2023 – Magnite (NASDAQ: MGNI) research finds that ad-supported streaming delivers scale and impact for brands in Southeast Asia, with 71% of TV viewers in the region watching ad-supported streaming.
News categories:
Magnite, Advertising, Asia, Digital TV, Market Research, Streaming
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