Digital TV News: Mary Vestewig

Connected TV poised to transform digital advertising
Oct 31, 2018 – Extreme Reach has released its Q3 2018 Video Advertising Benchmarks based on metrics from its third-party video ad server. The report offers brands and agencies up-to-date insights based on key performance metrics.
News categories: Extreme Reach, Mary Vestewig, Advertising, Digital TV, Streaming, USA

Extreme Reach report shows growing opportunity for advertising on CTV/OTT
Aug 1, 2018 – Extreme Reach has released its Q2 2018 Video Advertising Benchmarks Report. The most recent analysis of data on click-through, completion and viewability rates as well as bot traffic and time spent by device used showcases the growing opportunity of advertising on CTV/OTT platforms.
News categories: Extreme Reach, Mary Vestewig, Advertising, Big Data, Digital TV, Streaming, USA