Digital TV News: Mat Yelavich
Imagine Communications integral to Nine Entertainment's ad buying platform
Apr 7, 2019 – Imagine Communications has announced its evolving role in Nine Entertainment's 9Galaxy automated TV trading platform. Nine is using Imagine’s xG GamePlan cloud-native booking optimizer to take an audience-based approach to ad inventory management.
News categories:
Imagine Communications, Nine Entertainment, Rob Malcolm, Mat Yelavich, Advertising, Australia, Big Data, Digital TV, NABShow
Brightcove adds support for HbbTV
Jun 3, 2014 – Brightcove (NASDAQ: BCOV) has launched support for HbbTV, enabling broadcasters to combine over-the-air broadcast and IP delivery to publish personalized video and interactive TV experiences to users on connected TVs and set-top boxes.
News categories:
Brightcove, Mat Yelavich, Anil Jain, Content Distribution, Content Protection, HbbTV, Worldwide
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