Digital TV News: Michael Engleman
Samba TV measures effectiveness of Twitter in driving TV tune-in
Mar 28, 2019 – Samba TV has announced a partnership with Twitter to measure the effectiveness of Twitter in driving tune-in. In a beta trial, Samba found an average lift of 28% in Verified Tune-in Rate (VTR) for the measured premiere episodes.
News categories:
Samba TV, Twitter, Ashwin Navin, Tim Perzyk, Inna Kern, Michael Engleman, Big Data, Digital TV, Social TV, USA
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