Digital TV News: Michelle Swanston
Comscore launches streaming behavior segments through Tru Optik
Oct 6, 2020 – Comscore (NASDAQ: SCOR) and Tru Optik have announced the launch of behavior segments based on consumer streaming viewership habits. The segments are accessible through Tru Optik's Data Marketplace.
News categories:
Comscore, Tru Optik, Rachel Gantz, Michelle Swanston, Advertising, Big Data, Digital TV, OTT, Worldwide
Tru Optik partners with NinthDecimal for location-based OTT ad targeting
Apr 19, 2017 – Tru Optik has announced a partnership with NinthDecimal, the marketing platform powered by location data, that will allow marketers to leverage consumers’ physical-world shopping, dining and lifestyle behaviors for OTT television ad targeting and campaign performance assessment.
News categories:
Tru Optik, NinthDecimal, Michelle Swanston, Brian Slitt, Advertising, Big Data, Digital TV, OTT, USA
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