Digital TV News: Mike Bregman
Samba TV extends partnership with Havas Media
Jul 8, 2024 – Samba TV data now powers Havas Media's cross-platform planning and measurement product, and Samba's targeting segments are also available for US clients using Havas Media's audience planning tool.
News categories:
Samba TV, Havas Media, Ashwin Navin, Mike Bregman, Advertising, Big Data, Digital TV, North America, Smart TV
Havas Media to integrate Samba TV data into its audience platform
Oct 26, 2022 – Havas Media Group (HMG) North America and Samba TV have announced that they are partnering to integrate Samba TV's OTT and linear television viewing data into Converged, HMG’s audience and data management platform.
News categories:
Samba TV, Havas Media, Advertising, Big Data, Digital TV, North America
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