Digital TV News: Mike Greenawald

Gracenote mobile video analytics gives view on streaming app performance
Aug 16, 2018 – Gracenote (NYSE: NLSN) has announced a Mobile Video Analytics solution aimed at providing visibility into the quality and performance of the most popular mobile video streaming applications. The product will provide a means to better understand how mobile app performance impacts user behavior and attitudes.
News categories: Gracenote, Mike Greenawald, Apps, Big Data, Digital TV, QoE, Streaming, USA, Worldwide

Nielsen launches performance testing tool for mobile video
Dec 7, 2017 – Nielsen (NYSE:NLSN) has announced the launch of Nielsen Mobile Video Performance, a video performance evaluation solution for IP-based video content delivery. Nielsen Mobile Video Performance evaluates streaming video quality, benchmarks data across the industry and rates individual players on the factors which contribute most to positive customer experiences.
News categories: Nielsen, Mike Greenawald, Digital TV, Media Player, QoE, Streaming, USA