Digital TV News: Mirriad

Mirriad and Insight TV partner on advanced ad formats and viewer experience
Jul 1, 2024 – Mirriad and Insight TV are collaborating on ad format innovation, programmatic and audience targeting, and research and development, focusing particularly on Insight TV's FAST channels.
News categories: Mirriad, Insight TV, Stephan Beringer, Courtney Williams, Advertising, Big Data, Digital TV, Streaming, UX, Worldwide

Harmonic introduces in-stream advertising for live sports streaming
Apr 10, 2024 – Harmonic (NASDAQ: HLIT) has introduced in-stream advertising with split-screen ad formats on its VOS 360 Ad SaaS. The feature creates a new premium inventory for live sports streaming.
News categories: Harmonic, Gil Rudge, Advertising, Content Distribution, Digital TV, NABShow, Streaming, Worldwide

Harmonic unveils addressable advertising SaaS for sports streaming
Apr 16, 2023 – Harmonic (NASDAQ: HLIT) has launched a server-side ad insertion (SSAI) SaaS that is fully cloud-based, enabling targeted addressable advertising at scale for video streaming.
News categories: Harmonic, Gil Rudge, Advertising, Content Distribution, Digital TV, NABShow, Streaming, Worldwide

Harmonic and Mirriad enable targeted dynamic brand insertion
Apr 14, 2023 – Harmonic and Mirriad have teamed up to provide a dynamic brand insertion solution, creating new virtual product placement inventory that drives incremental revenue for content owners.
News categories: Mirriad, Harmonic, Mark Melvin, Gil Rudge, Advertising, Content Distribution, Digital TV, NABShow, Worldwide

Mirriad announces in-video ad partnership with Tencent
Oct 10, 2019 – Mirriad has announced an agreement with Tencent. The partnership will allow advertisers to reach targeted audiences by integrating branded content directly into entertainment programming without interrupting the viewer experience.
News categories: Mirriad, Tencent, Stephan Beringer, Advertising, Big Data, China, Digital TV, Streaming