Digital TV News: Monica Peart
US TV ad spending to fall in 2018
Mar 28, 2018 – TV ad spending will continue its decline this year, according to eMarketer’s latest US advertising forecast. With cord-cutting accelerating and OTT viewing on the rise, outlays on TV ads will slip 0.5% in 2018 to $69.87 billion.
News categories:
eMarketer, Monica Peart, Paul Verna, Advertising, Digital TV, Market Research, USA
eMarketer lowers US TV ad spend estimate as cord-cutting accelerates
Sep 13, 2017 – eMarketer has reduced its estimate for US TV ad spending due to faster-than-expected growth in cord-cutting. This year, US TV ad investment will expand just 0.5% to $71.65 billion, a figure down from the $72.72 billion predicted in Q1.
News categories:
eMarketer, Monica Peart, Chris Bendtsen, Advertising, Digital TV, Market Research, Subscribers, USA
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