Digital TV News: Multi Channel Network
MCN partners with SAS to develop ad targeting platform
Nov 6, 2017 – Multi Channel Network has entered a data partnership with SAS. MCN and SAS are developing SIA, Australia’s first data platform unifying market leading data sources and ultimately providing advertisers with a single consumer view across linear TV and all digital platforms.
News categories:
Multi Channel Network, SAS, Mark Brandon, David Bowie, Advertising, Australia, Big Data, Digital TV
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