Digital TV News: NBCUniversal

Broadcast and cable networks test linear addressable TV ad platform with Nielsen
Jan 7, 2020 – Nielsen (NYSE: NLSN) has announced the beta launch of its Addressable TV platform. As part of the beta, leading programmers will test the solution by running addressable ad campaigns and evaluating how it interoperates with their workflows.
News categories: Nielsen, Kelly Abcarian, Peter Olsen, Kim Kelleher, Mike Dean, Keith Kazerman, Dan Aversano, Advertising, Big Data, Cable TV, Digital TV, USA

NBC/Telemundo and NBC Sports offer local TV attribution with TVSquared
Dec 12, 2019 – NBCUniversal Owned Television Stations and the NBC Sports Regional Networks (RSNs) have partnered with TVSquared. All 42 NBC and Telemundo owned stations and nine RSNs can now provide advertisers with a same-day view into how their TV campaigns are impacting business outcomes.
News categories: TVSquared, NBCUniversal, Jo Kinsella, Frank Comerford, Advertising, Big Data, Digital TV, USA

Enea Openwave optimizes Apple TV+ streaming
Nov 5, 2019 – Enea (Stockholm: ENEA) has announced that Enea Openwave has successfully optimized Apple TV+ over mobile networks, using its traffic management technology. Algorithms were used to dynamically optimize Apple’s encrypted video content to deliver a higher quality viewing experience.
News categories: Enea, Indranil Chatterjee, Content Distribution, Digital TV, Mobile, QoE, Worldwide

Comcast cable video subscribers down 238,000 in 3Q 2019
Oct 24, 2019 – Comcast (NASDAQ: CMCSA) has reported results for the quarter ended September 30, 2019. At Cable Communications, total video customer net losses were 238,000. At Sky, Total Customer Relationships decreased by 99,000 to 23.9 million in the quarter.
News categories: Comcast, Cable TV, Digital TV, Europe, Results, Satellite, Subscribers, USA

Limited reach of Apple TV+ and Disney+ hinders services’ adoption
Oct 10, 2019 – With the Apple TV+ app initially addressing only about half of the total U.S. market, the service is likely to encounter limited subscriber growth compared to competitive offerings that have a wider reach, according to IHS Markit.
News categories: IHS Markit, Fateha Begum, Digital TV, Market Research, OTT, USA

OpenAP Market audience-based advertising platform launched
Oct 8, 2019 – OpenAP, the advanced advertising company owned by Fox Corporation, NBCUniversal and Viacom, has launched OpenAP Market, a marketplace that offers video advertising inventory and audience-based buying across the largest collection of digital and linear TV programming.
News categories: OpenAP, David Levy, Meredith Brace, Krishan Bhatia, John Halley, AJ Kintner, Advertising, Big Data, Digital TV, USA, Worldwide

NBCUniversal streaming service to be called 'Peacock'
Sep 17, 2019 – NBCUniversal has announced 'Peacock' as the name for its new streaming service. Peacock rolls out in April of 2020 with over 15,000 hours of content and takes center stage at the end of July during the 2020 Summer Olympics.
News categories: NBCUniversal, Peacock, Bonnie Hammer, Digital TV, OTT, USA

Comcast cable video subscribers down 224,000 in 2Q 2019
Jul 25, 2019 – Comcast (NASDAQ: CMCSA) has reported results for the quarter ended June 30, 2019, including Cable Communications, NBCUniversal and Sky. At Cable Communications, total video customer net losses were 224,000 in the quarter.
News categories: Comcast, Cable TV, Digital TV, Results, Subscribers, USA

Altice France unveils SFR Box 8
Jul 18, 2019 – SFR has unveiled its SFR Box 8. The 4K HDR box integrates voice assistance, a personalised user experience and WiFi 6 support. Altice will market the box first in France, with availability from August 20, 2019.
News categories: SFR, Altice, Grégory Rabuel, Apps, Digital TV, France, IPTV, Set Top Box, Smart Home, UX