Digital TV News: NEC

Space Norway orders THOR 8 satellite from Thales Alenia Space
Feb 10, 2025 – Space Norway has ordered THOR 8 from Thales Alenia Space. From 1°W, the THOR 8 satellite will ensure continuity of Space Norway's broadcast coverage over the Nordics, and Central and Eastern Europe.
News categories: Thales Alenia Space, Space Norway, Hervé Derrey, Morten Tengs, Content Distribution, Digital TV, Europe, Satellite

Barb appoints MediaSense and Snowflake for Barb Data Hub
Feb 10, 2025 – Barb is collaborating with MediaSense and Snowflake for the Barb Data Hub, a new cloud-based system for storing, processing and distributing Barb viewing data to the industry.
News categories: Barb, MediaSense, Snowflake, Caroline Baxter, Sam Tomlinson, David Fisher, Advertising, Big Data, Digital TV, Market Research, UK

LG Ads study shows dramatic shift to CTV for live sports
Feb 6, 2025 – LG Ad Solutions has released findings from a study on the habits of sports viewers in the US, UK and Canada, revealing a dramatic shift toward CTV as the primary platform for live sports.
News categories: LG Ad Solutions, Michael Hudes, Advertising, Canada, Digital TV, Market Research, Streaming, UK, USA

Samba TV releases State Of Viewership report
Feb 6, 2025 – Samba TV has released its H2 2024 State of Viewership Report showing a surge in TV viewership driven by major live events and ad-supported streaming gaining widespread adoption.
News categories: Samba TV, Ashwin Navin, Advertising, Big Data, Digital TV, Market Research, Smart TV, USA

46% of U.S. internet households are cord cutters
Feb 4, 2025 – According to Parks Associates, 56 million (46%) US internet households are Cord Cutters. Additionally, 12% are Cord Nevers, having never subscribed to any sort of traditional pay TV.
News categories: Parks Associates, Jennifer Kent, Digital TV, Market Research, Streaming, TV Services, USA

World Surf League partners with LTN on live event distribution
Feb 4, 2025 – The World Surf League (WSL) is to use LTN's remote production, monetization and distribution technologies to deliver coverage on global broadcast, digital, and FAST platforms.
News categories: LTN, World Surf League, Chris Myers, Rob Hammer, Content Distribution, Digital TV, TV-over-IP, Worldwide

Tubi launches shoppable experience with Shopsense AI
Feb 3, 2025 – Tubi (NASDAQ: FOXA, FOX) has announced a new shoppable experience, The Tubi Red Carpet Shop, in partnership with Shopsense AI, inspired by the upcoming TUBI RED CARPET AT SUPER BOWL LIX.
News categories: Tubi, Shopsense AI, Jeff Lucas, Glenn Fishback, Advertising, Digital TV, Smartphone, Streaming, USA, UX

Paramount and Nielsen sign measurement and analytics deal
Feb 3, 2025 – Paramount Global and Nielsen have signed a new measurement deal covering all Paramount platforms: national and local broadcast, all cable networks, and streaming on Paramount+ and Pluto TV.
News categories: Nielsen, Paramount, Karthik Rao, George Cheeks, Advertising, Big Data, Broadcast, Cable TV, Digital TV, Streaming, USA, Worldwide

Pixalate releases Q4 2024 CTV device market share reports
Jan 30, 2025 – Pixalate has released its Q4 2024 CTV Device Market Share Reports for the UK, US, Canada and Mexico. The reports provide data on the top CTV devices in each country by quarterly market share.
News categories: Pixalate, Advertising, Canada, Digital TV, Market Research, Mexico, Set Top Box, Smart TV, Streaming, UK, USA