Digital TV News: NRJ GLOBAL
Bouygues Telecom and NRJ GLOBAL to deploy addressable TV
Apr 20, 2021 – Bouygues Telecom and NRJ GLOBAL have signed an addressable TV agreement. NRJ GLOBAL will use Bouygues Telecom's stock of 4 million boxes to offer targeted advertising on linear TV this autumn.
News categories:
Bouygues Telecom, NRJ GLOBAL, Renan Abgrall, Cécile Chambaudrie, Advertising, Digital TV, France, IPTV
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