Digital TV News: On Addressability
Comcast partners with Charter, Cox on addressable advertising
Jun 18, 2019 – Comcast Advertising (Nasdaq: CMCSA) has announced the launch of an initiative called On Addressability. The broad goal of the initiative is to help the industry deliver an addressable solution that maximizes the impact and value of television as a marketing platform.
News categories:
Comcast, Spectrum Reach, Cox Media, NCC Media, Marcien Jenckes, David Kline, Louis Gump, Nicolle Pangis, Advertising, Big Data, Cable TV, Digital TV, USA
CableLab® Announces Next in Series of Interactive and Advanced Advertising Specifications
Jul 1, 2009 – CableLabs® has announced the issuance of a new set of specifications called the Stewardship and Fulfillment Interfaces (SaFI), created to further the development of cable advertising and other interactive products.
News categories:
CableLabs, Advertising, Cable TV, Content Distribution, Middleware, USA
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