Digital TV News: OpenX

Pixalate releases Q1 '23 CTV programmatic ad seller market share report
Apr 20, 2023 – Pixalate has released its Q1 2023 SSP global market share rankings for both CTV and mobile in-app. The rankings feature the top SSPs for apps across the Roku and Amazon Fire TV app stores in March 2023.
News categories: Pixalate, Advertising, Apps, Digital TV, Market Research, Streaming, Worldwide

Pixalate releases Q3 2022 SSP market share rankings
Dec 7, 2022 – Pixalate has released its Q3 2022 Seller Trust Indexes, providing programmatic advertising quality ratings. Pixalate also provides rankings for each seller's estimated market share.
News categories: Pixalate, Advertising, Asia, Digital TV, Europe, Latin America, Market Research, Mobile, North America, Streaming

US: Netflix grabs the most attention, but its reign will be challenged
Dec 4, 2019 – Netflix and YouTube may be the video platforms US adults are watching most, but their days at the top may be numbered. New services such as Disney+, HBO Max and Apple TV+ will fragment digital video viewing time even further, according to eMarketer.
News categories: eMarketer, Ross Benes, Digital TV, Market Research, Streaming, USA

Majority of US now streaming Over The Top content
Apr 10, 2019 – OpenX has announced the findings of a nationwide survey showing that a massive consumer shift toward OTT video content consumption is well underway. The study highlights how OTT has become the primary video content channel for nearly all age groups in the US today.
News categories: OpenX, Dallas Lawrence, Advertising, Digital TV, Market Research, Streaming, USA

DataXu offers self-service OTT TV ad placement platform
May 10, 2017 – DataXu has announced the first self-serve TV buying platform that enables brands and agencies of all sizes to connect the dots between digital and TV, reaching custom audiences and accessing insights covering the full gamut of addressable devices.
News categories: DataXu, Tore Tellefsen, Advertising, Big Data, Digital TV, USA