Digital TV News: Parks Associates

U.S. installed base of AR head-mounted devices to reach 6.5m units by 2025
Apr 24, 2019 – Parks Associates research has found that more than 60% of U.S. broadband households are interested in receiving some sort of information enhanced by augmented reality (AR) on a handheld device or headset, with the most popular being navigation information.
News categories: Parks Associates, Kristen Hanich, Market Research, USA, VR

8% of US broadband households own a VR headset
Apr 15, 2019 – According to Parks Associates, gaming remains the primary use case for VR headsets in the U.S. Familiarity with VR remains at around one-fourth of US broadband households, with gamers most likely to be familiar with the technology.
News categories: Parks Associates, Billy Nayden, Digital TV, Market Research, USA, VR

Over half of US broadband households who trial SVOD become paying subscribers
Apr 3, 2019 – Parks Associates has found that 58% of US broadband households who trial an OTT video subscription service convert to paying subscribers. Conversion from free trial to paying subscriber is higher among consumers who trial multiple services.
News categories: Parks Associates, Brett Sappington, Digital TV, Market Research, NABShow, OTT, USA

U.S. broadband households own more than 10 connected devices
Mar 27, 2019 – Parks Associates' research has found that U.S. broadband households now own more than ten connected devices, and as they buy more, they base their purchase decisions on a product’s ability to work with the existing devices in their home.
News categories: Parks Associates, Chris O'Dell, Market Research, Smart Home, USA

52% of U.S. broadband households now watching internet video on a connected TV
Mar 7, 2019 – Parks Associates research has found that OTT video services have transitioned back into the home’s living room, with a majority (52%) of U.S. broadband households now watching online video on a TV that is connected to the internet.
News categories: Parks Associates, Billy Nayden, Digital TV, Market Research, OTT, Set Top Box, Smart TV, USA

U.S. smart speaker sales will exceed 64 million in 2022
Feb 14, 2019 – Parks Associates research estimates that U.S. households will buy more than 64 million smart speakers with voice assistants in 2022, part of the smart home trend driving widespread adoption of voice control.
News categories: Parks Associates, Dina Abdelrazik, Market Research, Smart Home, USA

97% of U.S. smart speaker households own only one device brand
Feb 5, 2019 – Research from Parks Associates finds smart speakers inspire strong brand loyalty among owners - 97% of U.S. smart speaker households own only one brand in this device category. Two-thirds of smart speaker households own an Echo device, while almost one-third own a Google Home.
News categories: Parks Associates, Kristen Hanich, Market Research, Smart Home, USA

35% of U.S. Smart Home owners use their devices as part of an ecosystem
Jan 31, 2019 – According to Parks Associates, 35% of smart home owners (8% of U.S. broadband households) use a smart home hub or app to control their smart home devices as part of an ecosystem, with smart speakers as the most prevalent controller.
News categories: Parks Associates, Dina Abdelrazik, Market Research, Smart Home, USA

586 million OTT video service subscriptions globally by 2024
Jan 23, 2019 – According to Parks Associates, OTT services will accelerate their global expansion over the next five years, with more than 310 million connected households having at least one OTT service by 2024.
News categories: Parks Associates, Brett Sappington, Digital TV, Market Research, OTT, Subscribers, Worldwide