Digital TV News: Paul Gidley
UK is the most advanced connected TV advertising market in Europe
Sep 8, 2017 – SpotX has unveiled research into the connected TV advertising ecosystem in Europe. The analysis shows that the UK is the largest and most advanced market in Europe with an established connected TV advertising ecosystem.
News categories:
SpotX, MTM, Leon Siotis, Nick Thomas, Advertising, Digital TV, Europe, Market Research, Mobile, Streaming, UK
SpotX to monetise the STV Player
Jul 12, 2017 – SpotX has been chosen by STV to help manage programmatic video monetisation for the STV Player. Now, advertisers and their agencies can target Scotland-based viewers of programmes using programmatic techniques.
News categories:
SpotX, STV, Leon Siotis, Paul Gidley, Advertising, Apps, Digital TV, Mobile, Streaming, UK
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