Digital TV News: Peacock

Comcast introduces Peacock, Netflix, Apple TV+ streaming bundle
May 21, 2024 – Comcast has announced Xfinity StreamSaver, a streaming bundle of Apple TV+, Netflix and Peacock, offering entertainment from the best streaming apps at an unparalleled value.
News categories: Comcast, Dave Watson, Digital TV, Streaming, USA

Google makes it easier to bring apps to cars
May 15, 2024 – Google has provided updates on its in-car offer and new programs and resources to make it easier to bring apps to cars, and has said that Max and Peacock are coming to cars with Google built-in.
News categories: Google, Apps, Digital TV, In-Car

Comcast to offer discounted Peacock, Netflix, Apple TV+ bundle
May 14, 2024 – Speaking at a MoffettNathanson conference, Comcast's chief executive Brian Roberts said that Comcast is to launch a three-way streaming bundle comprising Peacock, Netflix and Apple TV+.
News categories: Comcast, Brian Roberts, Digital TV, Streaming, USA

Nielsen launches The Media Distributor Gauge
May 14, 2024 – Nielsen has launched The Media Distributor Gauge, a cross-platform view of total TV consumption across broadcast, cable and streaming, aggregated and ranked by media company.
News categories: Nielsen, Karthik Rao, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

NBCUniversal and Instacart open up audience-based advertising for CPG brands
May 6, 2024 – NBCUniversal and Instacart are collaborating to enable advertisers to reach consumers through NBCUniversal's streaming content and measure the impact using ad exposure and purchase data.
News categories: NBCUniversal, Instacart, Alison Levin, Tim Castelli, Advertising, Big Data, Digital TV, Streaming, USA

Roku unveils screensaver ad integrations, ad partnerships and fresh content
Apr 30, 2024 – At its annual IAB NewFront presentation in New York City, Roku (Nasdaq: ROKU) debuted new video experiences, ad solutions and content partnerships.
News categories: Roku, Charlie Collier, David Eilenberg, Advertising, Digital TV, NewFronts, Set Top Box, Smart TV, Streaming, TV OS, USA, UX

Nielsen releases March 2024 The Gauge report
Apr 16, 2024 – Nielsen has released its The Gauge report for March 2024. While usage fell to some extent across each of the primary viewing categories, cable viewing from February to March drove a 0.7-point bump in share, resulting in 28.3% of TV for cable.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

Bitmovin and Yospace launch live streaming ad partnership
Mar 14, 2024 – Bitmovin has announced a partnership with Yospace to deliver a joint solution for live streaming, empowering broadcasters to offer better ad solutions, with a seamless customer experience.
News categories: Bitmovin, Yospace, Stefan Lederer, Tim Sewell, Advertising, Content Distribution, Digital TV, NABShow, Streaming, Worldwide

U.S. TV viewing hits four-year high in January
Feb 20, 2024 – Nielsen's January 2024 report of The Gauge has revealed that January TV viewing levels soared with January producing nine of the 10 highest daily streaming levels ever.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA