Digital TV News: Personal

RTL Group and Amobee to form TechAlliance addressable TV JV
Oct 21, 2021 – RTL Group and Amobee will establish a jointly owned sales and services company called TechAlliance, which will combine the ad-tech services of Amobee, Smartclip and Yospace in continental Europe.
News categories: RTL Group, Amobee, Yospace, Thomas Rabe, Nick Brien, Advertising, Digital TV, Europe

Deloitte releases results of Digital Media Trends Fall Pulse survey
Oct 19, 2021 – According to Deloitte, media companies are trying to retain paid subscribers on their streaming video services. But they also compete with social media and gaming, which offer both entertainment and social interaction.
News categories: Deloitte, Kevin Westcott, Jana Arbanas, COVID-19, Digital TV, Gaming, Market Research, Streaming, USA

Comcast launches Smart TVs based on its XClass TV platform
Oct 19, 2021 – Comcast has launched XClass TV, extending the reach of its technology to smart TVs. Comcast's entertainment platform is now available without an Xfinity subscription, both inside and outside of Comcast service areas.
News categories: Comcast, Hisense, Sam Schwartz, David Gold, Digital TV, Smart TV, Streaming, USA

MultTV and MwareTV launch multi-tenant TV as a Service in Brazil
Oct 18, 2021 – MwareTV has announced the formation of a partnership with shared services provider MultTV. Based in Brazil, MultTV will offer MwareTV's IPTV/OTT platform to its Brazilian ISPs as well as other service providers.
News categories: MwareTV, MultTV, Sander Kerstens, Luiz Gewers, Brazil, Content Distribution, Digital TV, IPTV

ATEME joins Google Cloud Partner Advantage Program
Oct 12, 2021 – ATEME has joined the Google Cloud Partner Advantage Program to accelerate the deployment of its cloud tools and technology. As part of the program, ATEME is bringing its video solutions to Google Cloud.
News categories: ATEME, Google Cloud, Rémi Beaudouin, Content Distribution, Worldwide

discovery+ to launch in Canada on October 19
Oct 12, 2021 – Discovery (Nasdaq: DISCA, DISCB, DISCK) has announced that discovery+ will launch in Canada on October 19. The service is available at Can$4.99 (~USD$4) per month, with an ad-free version for Can$6.99 monthly.
News categories: Discovery, Inc, Corus Entertainment, JB Perrette, Doug Murphy, Advertising, Canada, Digital TV, Streaming

Viaccess-Orca powers Vialis hybrid DTT/OTT service
Oct 12, 2021 – Viaccess-Orca (VO) has announced that French operator Vialis has launched a new hybrid DTT and OTT service powered by the VO TV Platform, enabling Vialis to deliver personalized viewer experiences on every screen.
News categories: Viaccess-Orca, Vialis, Arnaud Alvarez, Jacky Hahn, Big Data, Content Distribution, Digital TV, DRM, France, Streaming, Terrestrial

39% of U.S. OTT viewers access video services for specific content
Oct 12, 2021 – Data from Parks Associates reveals that three out of the top five factors that drive OTT service subscriptions involve content and that the inability to find relevant content is a top reason for consumers leaving a service.
News categories: Parks Associates, Paul Erickson, Nick Cicero, Digital TV, Market Research, Streaming, USA

Yahoo and Tubi partner to streamline CTV ad buying
Oct 7, 2021 – Yahoo has expanded its partnership with Tubi. Building on their SSP relationship, the expansion offers Yahoo DSP advertisers direct access to Tubi's AVOD content library, making it easier to plan and buy CTV.
News categories: Yahoo, Tubi, Iván Markman, Mark Rotblat, Lisa Herdman, Jacob Lustig, Advertising, Digital TV, Streaming, USA