Digital TV News: Phoenix Model Market

Next-Gen TV audience measurement pioneered in Phoenix Model Market project
Apr 4, 2019 – Five audience measurement firms are working to help Phoenix broadcasters understand the capabilities of Next-Gen TV, providing information that will someday help viewers tailor the programming they want to watch and enable broadcasters and advertisers to reach viewers with messages that will interest them.
News categories: Pearl TV, Phoenix Model Market, Anne Schelle, Chuck Shuttles, Steve Davis, Scott L. Brown, Joe Winograd, Raj Patel, Advertising, ATSC 3, Big Data, Digital TV, USA

Dielectric, Enensys, GatesAir, Harmonic, Triveni Digital providing Phoenix Model Market key elements
Mar 27, 2019 – Broadcasters in Phoenix are working together to make next-generation television a reality. Preparations are underway with the first broadcast equipment suppliers who are providing equipment that will soon bring next-generation TV powered by ATSC 3.0 to the Phoenix market.
News categories: Pearl TV, Phoenix Model Market, Anne Schelle, Keith Pelletier, Richard Lhermitte, Rich Redmond, Tim Warren, Mark Simpson, ATSC 3, Content Distribution, Digital TV, USA

ATSC 3.0 test suite launched by Eurofins
Mar 27, 2019 – Eurofins Digital Testing has announced that it will be showcasing a new conformance test suite at NAB. Arreios for ATSC 3.0 enables the certification and testing of ATSC 3.0 features via a suite of automated test tools.
News categories: Eurofins Digital Testing, Johan Craeybeckx, Lynn Claudy, Anne Schelle, ATSC 3, Digital TV, NABShow, QoE, Set Top Box, Smart TV, USA

ATEME software encoder enables ATSC 3.0 testing in Phoenix
Feb 26, 2019 – ATEME is enabling real-world ATSC 3.0 field research for Pearl TV and the Phoenix Model Market-a test bed for next generation TV services. Using ATEME’s software-based TITAN solution, Pearl TV is testing multi-channel HEVC encoding for ATSC 3.0.
News categories: ATEME, Pearl TV, Walid El Hamri, Dr. Mickael Raulet, Anne Schelle, ATSC 3, Content Distribution, Digital TV, NABShow, USA

Consumer study finds strong appeal for features of ATSC 3.0
Jan 23, 2019 – Research from the Phoenix deployment of Next-Gen Television shows that the new service delivering live, over-the-air TV could increase broadcast TV viewing and drive sales of new television receivers.
News categories: Pearl TV, Magid, Anne Schelle, Bill Hague, ATSC 3, Digital TV, Market Research, USA

Support for ATSC 3.0 announced at NAB Show New York
Oct 17, 2018 – At NAB Show New York, FOX Television Stations; NBC and Telemundo Owned Stations Group; Univision; TEGNA (for Pearl TV), and Nexstar Media Group (for SpectrumCo) announced their collaborative effort and support for the introduction of ATSC 3.0.
News categories: Pearl TV, Jack Abernethy, Valari Staab, Vince Sadusky, Dave Lougee, Perry Sook, ATSC 3, Content Distribution, Digital TV, NABShow, USA

Study shows strong interest in ATSC 3.0 Next-Gen Television concept
Oct 16, 2018 – In an update to a 2017 U.S. study, consumers continue to show exceptionally strong interest in the Next-Gen Television service (ATSC 3.0) that will offer free live OTA TV programming with added features.
News categories: Pearl TV, Magid, Anne Schelle, Bill Hague, Brian Markwalter, Digital TV, Market Research, Terrestrial, USA

Phoenix Model Market broadcasters plan in-car TV trial with Avis Budget Group
Oct 15, 2018 – Television broadcasters working together to advance the launch of next-gen TV broadcasting are planning an early 2019 trial of the mobile video capabilities of the new broadcast TV standard, in concert with Avis Budget Group.
News categories: Pearl TV, Avis Budget, Anne Schelle, Arthur Orduña, Chetan Sharma, ATSC 3, Automotive, Digital TV, USA

Five more TV broadcasters to test ATSC 3.0 in Phoenix Model Market
Oct 12, 2018 – The FCC has granted requests from five commercial and public TV broadcasters for permission to test next-gen TV broadcasts from the transmission facilities of Univision’s KFPH-CD, which began ATSC 3.0 broadcasts last March.
News categories: Pearl TV, Anne Schelle, ATSC 3, Digital TV, USA