Digital TV News: Rita Ferro

Disney Advertising shares ad-supported MAU numbers
Jan 8, 2025 – Disney Advertising (NYSE: DIS) has shared ad-supported monthly active user (MAU) data, showing that ad-supported MAUs have reached an estimated 157 million globally, and 112 million domestically.
News categories: Disney Advertising, Rita Ferro, Advertising, CES2025, Digital TV, Market Research, North America, Streaming, Worldwide

Disney+ expands ad automation and measurement capabilities
Oct 27, 2023 – Disney+ has announced that advanced audience targeting; additional programmatic marketplaces; expanded ad formats and enriched measurement are all now available to advertisers using the service.
News categories: Disney, Disney+, Rita Ferro, Advertising, Digital TV, Streaming, Worldwide

Ad-supported Disney+ now available in the U.S.
Dec 8, 2022 – Disney+ has made its ad-supported subscription offering available in the U.S. New subscription plans with ads across the Disney Bundle and Hulu + Live TV packages are also now available.
News categories: Disney, Disney Advertising, Michael Paull, Rita Ferro, Advertising, Digital TV, Streaming, USA

Disney Advertising expands deal with The Trade Desk
Jul 12, 2022 – Disney Advertising and The Trade Desk have reached an agreement to enable the integration of Disney's Audience Graph with the open-source identity framework, Unified ID 2.0, within a secure environment.
News categories: The Trade Desk, Rita Ferro, Tim Sims, Aaron LaBerge, Advertising, Big Data, Digital TV, Worldwide

Disney+ to introduce ad-supported subscription offering
Mar 4, 2022 – Disney has announced that Disney+ will expand its offering by introducing an ad-supported subscription in addition to its option without ads, beginning in the U.S. in late 2022, with plans to expand internationally in 2023.
News categories: Disney, Kareem Daniel, Rita Ferro, Digital TV, Streaming, USA, Worldwide

AMC Networks, Disney, and WarnerMedia join Xandr ad platform
Mar 11, 2020 – Xandr is working with leading media and entertainment companies including AMC Networks, Disney, and WarnerMedia to reinvent the way linear TV advertising is bought, sold, and optimized for a better consumer experience.
News categories: Xandr, AMC Networks, Disney, WarnerMedia, Brian Lesser, Kim Kelleher, Rita Ferro, Gerhard Zeiler, Fiona Carter, Advertising, Digital TV, USA