Digital TV News: Robert Bareuther
TVision data enables person-level ad measurement
Nov 16, 2020 – TVision has announced Advanced Audience Projections. TV measurement and advertising platform players, including Oracle Data Cloud, Xandr, VideoAmp and iSpot are already using the data to go beyond household data to person-level measurement.
News categories:
TVision, Yan Liu, Kevin Whitcher, Jason Burke, Jonathan Steuer, Robert Bareuther, Advertising, Big Data, Digital TV, USA
Research Now SSI and iSpot.tv partner to measure ad effectiveness
Dec 6, 2018 – Research Now SSI has partnered with iSpot.tv to help brands better understand advertising efficacy. The combination of iSpot's ad analytics with Research Now SSI's unified data, results in the largest passively monitored and surveyable TV viewership panel in the United States.
News categories:
Research Now, iSpot.tv, Bob Fawson, Robert Bareuther, Advertising, Big Data, Digital TV, OTT, USA
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