Digital TV News: Roku

Roku offers partners access to data from its TV OS
Jan 6, 2025 – Roku (NASDAQ: ROKU) has launched Roku Data Cloud, which allows partners to access data from Roku's TV operating system, making planning, optimization, and measurement more transparent.
News categories: Roku, Miles Fisher, Sam Bloom, Chandra Cirulnick, Krista Panoff, Stuart Schwartzapfel, Advertising, Big Data, Digital TV, TV OS, USA, Worldwide

Comcast to launch cross-publisher advertising solution
Jan 6, 2025 – Comcast has announced Universal Ads, allowing advertisers to buy premium video as easily as they buy from social media platforms. Universal Ads is built on FreeWheel's ad technology.
News categories: Comcast Advertising, FreeWheel, Universal Ads, James Rooke, James Borow, Mark Marshall, Gary Vaynerchuk, Jeff Collins, Advertising, CES2025, Digital TV, USA

LFP Media chooses Bitmovin Player for D2C mobile apps
Dec 12, 2024 – Ligue De Football Professionnel (LFP) Media, the commercial arm of the French football league, has chosen the Bitmovin Player to power video streams for its direct-to-consumer mobile apps.
News categories: Bitmovin, Ligue De Football, Stefan Lederer, Gregory Rota, Apps, Digital TV, France, Media Player, Mobile, Streaming

Roku and FreeWheel expand programmatic partnership
Dec 12, 2024 – Roku and FreeWheel have expanded their programmatic partnership to make Roku content, including The Roku Channel, available to FreeWheel demand partners through Roku Exchange.
News categories: FreeWheel, Roku, Miles Fisher, Eyal Ebel, Advertising, Digital TV, Streaming, TV OS, USA, Worldwide

Time watching TV in the U.S. reached nine-month high in November
Dec 10, 2024 – Nielsen has released its The Gauge report for November 2024. Viewing levels in the U.S. increased 5% versus October to record the largest monthly viewing total since February.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

FOX, Disney capitalize on multiplatform TV footprint in October
Nov 25, 2024 – FOX has hit a company high-water mark in Nielsen's Media Distributor Gauge with 8.4% of U.S. TV usage, exhibiting the largest monthly increase among media companies for the second straight month.
News categories: Nielsen, Content Distribution, Digital TV, Market Research, TV Services, USA

Broadcast continues seasonal ascent in the U.S. in October
Nov 19, 2024 – According to Nielsen's October 2024 report of The Gauge, broadcast exhibited 7% monthly growth and added 1.4 share points in October to finish at 24.0% of total time spent watching television.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

U.S. digital home entertainment spending approached $13bn in 3Q 2024
Nov 14, 2024 – According to DEG, U.S. consumers spent more than $13 billion on movies and TV shows in the third quarter of 2024, up more than $2 billion over consumer spending during the comparable 2023 quarter.
News categories: Digital Entertainment Group, Digital TV, DVD, Market Research, Streaming, USA

Pixalate releases Q3 2024 FAST app rankings & ad spend reports
Nov 8, 2024 – Pixalate has released its Q3 2024 global FAST apps rankings and traffic report for CTV. Pixalate has published Roku, Apple TV, Amazon Fire TV and Samsung Smart TV versions of the report.
News categories: Pixalate, Advertising, Apps, Digital TV, Market Research, Streaming, Worldwide