Digital TV News: Ron Gutman
Wurl report finds CTV engagement growing
Sep 18, 2024 – Wurl has published The CTV Trends Report 2024, a study that looks at shifts across both the content and ad experience on connected TV, with metrics on sessions, ad load, and viewership.
News categories:
Wurl, Ron Gutman, Advertising, Digital TV, Market Research, Streaming, USA
Wurl launches ML-powered advertising platform
May 15, 2023 – Wurl has introduced ContentDiscovery, a machine learning-powered advertising platform for streamers and content publishers to acquire viewers and scale profitably across channels.
News categories:
Wurl, Ron Gutman, Advertising, Big Data, Digital TV, Europe, Streaming, USA
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