Digital TV News: Ross Video
MediaMath launches contextual ad targeting for video with IRIS.TV
Jun 11, 2019 – MediaMath has announced the launch of a buy-side video contextual targeting solution for programmatic video in partnership with IRIS.TV. IRIS.TV is able to surface the context of video content to ad servers in any video playback environment.
News categories:
IRIS.TV, MediaMath, Richie Hyden, Mike Fisher, Advertising, Big Data, Digital TV, Worldwide
Over 50 million RDK device deployments
Jun 5, 2019 – At ANGA COM 2019, RDK Management shared details about the adoption of RDK open source software used to power customer-premises equipment from video and broadband services providers worldwide. The number of RDK devices deployed is now over 50 million.
News categories:
RDK Management, Steve Heeb, ANGA COM, Digital TV, Gateway, Market Research, Middleware, Worldwide
Tremor Video DSP introduces Private Marketplace Packages
Apr 25, 2019 – Tremor Video DSP has announced that it has combined its video advertising capabilities with RhythmOne to offer advertisers premium supply inventory through owned, controlled and extended private marketplace (PMP) packages – called Tremor Video PMPs, powered by RhythmOne.
News categories:
Tremor Video, Ofer Druker, Advertising, Streaming, USA, Worldwide
Innovid launches video ad creation tool for connected TV
Sep 27, 2018 – Innovid has announced the launch of OTT Composer, an advertising tool that enables users to design interactive ads for Connected TV and scale dynamic creative across video everywhere. The product enables users to build an interactive video once and have it work across all OTT devices and channels.
News categories:
Innovid, Tal Chalozin, Peter Naylor, Vikrant Mathur, Advertising, Digital TV, Streaming, USA
Integral Ad Science and FreeWheel partner to measure video inventory
Jul 31, 2018 – Integral Ad Science (IAS) has announces a partnership with FreeWheel’s ad management platform that allows publishers to measure the quality of their digital video for viewability, brand safety, and fraud.
News categories:
Integral Ad Science, FreeWheel, Nick Morley, Thomas Bremond, Philippe Boscher, Advertising, Big Data, Digital TV, Worldwide
OTT video ad spending grows 18X on SpotX platform in 2017
Dec 14, 2017 – SpotX has released figures illustrating explosive growth in global OTT video advertising spend across its platform. The portion of overall ad budgets spent with OTT inventory owners increased from 8% in October 2016 to over 26% of total spend for October 2017.
News categories:
SpotX, Kelly McMahon, Jay Prasad, Adam Lowy, Advertising, Market Research, Streaming, Worldwide
ENENSYS announces exclusive negotiations to acquire TeamCast
Apr 24, 2017 – ENENSYS has announced that it is in exclusive negotiations to acquire TeamCast. The group will provide an extensive product and software range across Video Delivery Infrastructure, especially in ATSC3.0.
News categories:
ENENSYS, TeamCast, Regis LE ROUX, Jean-Luc PAVY, ATSC 3, Content Distribution, MandA, NABShow, USA, Worldwide
Ooyala taps into Adobe Experience Cloud
Apr 24, 2017 – Ooyala has announced a partnership with Adobe that combines Ooyala’s Integrated Video Platform (IVP) with the Adobe Experience Cloud. Ooyala is the first Premiere Partner of the Adobe Exchange program for integrated video solutions.
News categories:
Ooyala, Adobe, Belsasar Lepe, Kevin Towes, Content Distribution, NABShow, Worldwide
Singapore gears up for the Future of Media
Jun 15, 2010 – Singapore is gearing up to exploit the opportunities in a rapidly-transforming media landscape with initiatives that include the start of a 3D TV trial across multiple platforms and the award of funding to innovative industry projects.
News categories:
Media Development Authority, Cable TV, IPTV, Metaverse, Singapore, Streaming, Terrestrial
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