Digital TV News: Ryan Moore
Sinclair launches data driven OTT ad platform
Aug 7, 2018 – Sinclair Broadcast (Nasdaq: SBGI) has announced that it is launching a platform exclusively focused on OTT advertising. CompulseOTT will offer advertisers commercials in :15 and :30 second lengths on leading U.S. OTT distribution platforms.
News categories:
Sinclair Broadcast, CompulseOTT, Brian Hunt, Advertising, Digital TV, OTT, USA
TVision raises $6.8m for attention-based ad measurement
Oct 26, 2016 – TVision has secured $6.8M in funding to expand operations. TVision captures TV and OTT video attention data passively using sensor-based technology and algorithms to detect actual eyes-on-screen.
News categories:
TVision Insights, Accomplice, Jane Clarke, Ryan Moore, Advertising, Digital TV, Venture Capital, Worldwide
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