Digital TV News: S.K. Cheong
Nielsen Marketing Cloud launches in APAC
Nov 29, 2017 – Nielsen (NYSE: NLSN) has launched its Nielsen Marketing Cloud in APAC empowering its clients to improve their advertising and content marketing effectiveness with a combination of audience data, technology and sales measurement.
News categories:
Nielsen, TVB, Damian Garbaccio, S.K. Cheong, Advertising, Asia, Big Data, Hong Kong
Latest News
- Plex has largest FAST line-up with 1,112 channels
- TV3 migrates from on-prem servers to AWS Cloud with Redge
- Virgin Media partners with PubMatic to scale FAST advertising
- Interactive TV news channel unveiled by ROXi and Sinclair
- Spideo and OTTera unveil personalisation collaboration at NAB Show 2024
- Amagi integrates Intertrust DRM for FAST services
- Vantiva has shipped 22 million Android TV set-top boxes
- Newsmax launches subscription-based app with 24i
- Slovak Telekom and T-Mobile CZ upgrade video streaming with 24i
- CTV/OTT expected to be fastest growing media channel in U.S. in 2024
- Red Bee Media provides WWTV program and schedule data to REELZ
- WISI Communications initiates restructuring in self-administration
- Eutelsat distributes LGCC TV channel to Europe and MENA via satellite
- Akamai rolls out NVIDIA-powered Cloud services optimized for video processing
- Sinclair launches 'Broadspan' datacasting platform
- U.S. households report consuming 43.5 hours of video per week
- A1 Group brings Netflix to six more group countries
- Brightcove introduces Smart TV SDKs for Roku, Samsung and LG devices
- Amagi and Argoid AI drive TV program scheduling automation
- KERV and Magnite programmatically deliver AI-powered interactive video ads