Digital TV News: SMIC

Indian M&E sector at $27.9 billion in 2023
Mar 5, 2024 – The latest FICCI-EY report has revealed that the Indian M&E sector grew by 8% in 2023, reaching INR2.3 trillion (US$27.9 billion), 21% above its pre-pandemic levels in 2019.
News categories: EY, FICCI, Ashish Pherwani, Kevin Vaz, Digital TV, Gaming, India, Market Research

Amagi FAST report unveils 28% rise in global ad impressions
Jan 24, 2024 – Amagi's latest FAST report, comparing Q3 2022 to Q3 2023 and Q4 2022 to Q4 2023, has found consistent growth in ad impressions within the market, with increases of 15% in Q3 and 28% in Q4.
News categories: Amagi, Srinivasan KA, Gavin Bridge, Advertising, Digital TV, Market Research, Streaming, Worldwide

Bell Media launches addressable TV solution
Sep 12, 2023 – Bell Media has launched Addressable TV (ATV). ATV reaches viewers through the Bell Fibe TV app on Connected TV, mobile, and web platforms, and is set to launch on set-tops later this year.
News categories: Bell Media, Stewart Johnston, Nauby Jacob, Advertising, Apps, Canada, Digital TV, IPTV, Set Top Box

Magnite and SpringServe support FAST ad management at Virgin Media
Aug 30, 2023 – Magnite (NASDAQ: MGNI) has been selected as the preferred SSP to support Virgin Media's FAST channels. Virgin Media will also use SpringServe, Magnite's ad serving platform.
News categories: Magnite, SpringServe, Virgin Media, Sam Wilson, Leon Siotis, David Bouchier, Advertising, Digital TV, Streaming, UK

CTV surpasses mobile's share of global video impressions
May 11, 2022 – Innovid (NYSE: CTV) has announced findings from its annual Global Benchmarks Report. The report revealed that in 2021, CTV surpassed mobile as the channel with the greatest share of global video impressions.
News categories: Innovid, Jessica Hogue, Advertising, Digital TV, Market Research, Streaming, USA, Worldwide

Xandr brings CTV inventory to market in France
Sep 22, 2021 – Xandr has announced that it will be partnering with multiple CTV apps including Molotov.TV, Clubbing TV and Quincy Jones’ Qwest TV to make CTV inventory available to the French market.
News categories: Xandr, Vincent Soucaret, Stephane Schweitzer, Reza Ackbaraly, Béatrice Leroux Barraux, Advertising, Digital TV, France, Streaming

Americans move from bingeing on TV to social media in 2021
Sep 21, 2021 – Attest has released its third annual US Media Consumption Report. The report points to a significant decrease in the desire of Americans to sit in front of a TV screen for prolonged periods of time.
News categories: Attest, Digital TV, Market Research, USA

Innovid introduces interoperable infrastructure for identity resolution
Sep 15, 2021 – Innovid has announced the launch of Innovid Key, an infrastructure approach to identity management. Developed to enable an accurate and persistent method by which advertisers can better understand and target audiences.
News categories: Innovid, Tal Chalozin, Advertising, Big Data, Digital TV, Streaming, USA

Kast watch party app adds live-engagement for co-viewing
Aug 25, 2020 – Kast has launched Kast TV, an addition to its watch party app that includes visual live-engagement for co-viewing. Kasters are able to talk, hear, and see each other simultaneously as they watch their selected content.
News categories: Kast, Mark Ollila, Digital TV, Social TV, Streaming, Worldwide