Digital TV News: SN Sharma
BARC India to measure TV viewing using DEN Networks return path data
Oct 13, 2017 – TV viewership measurement in India is set to get a boost. BARC India has partnered with cable distribution giant DEN Networks for measuring TV viewership using Return Path Data (RPD) via its digital set top boxes (STBs).
News categories:
BARC India, DEN Networks, Romil Ramgarhia, SN Sharma, Advertising, Big Data, Cable TV, Digital TV, India, Market Research, Set Top Box
DEN Networks adds 270k digital subscribers in 3Q 2016
Dec 14, 2016 – DEN Networks has announced results for the quarter ended 30 September 2016. The company seeded 270k STBs during the quarter taking its digital base to 10.1 million. DEN is shortly to launch an OTT application.
News categories:
DEN Networks, SN Sharma, Cable TV, India, OTT, Results, Set Top Box, Subscribers
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