Digital TV News: Saar Paamoni
Innovid adds VAST inventory support across major vendors
Jul 18, 2018 – Innovid has announced support for third party viewability measurement from all major vendors in VAST inventory. Complete video viewability measurement was previously only available in VPAID inventory. On mobile and connected TV, VAST is more commonly used than VPAID.
News categories:
Innovid, Michael Tuminello, Felix Hansen, Saar Paamoni, Dale Older, Dan Fichter, Advertising, Digital TV, Mobile, OTT, USA
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