Digital TV News: Sari Applebaum
Comscore and FreeWheel offer ID-free audiences for CTV
Aug 26, 2024 – Proximic by Comscore (NASDAQ:SCOR) and FreeWheel have announced a partnership to support privacy-resilient ID-free audiences for CTV. Paramount is among the first to adopt the new audiences.
News categories:
Proximic, FreeWheel, Paramount, Rachel Gantz, Matt Clark, Leo O’Connor, Sari Applebaum, Advertising, Big Data, Digital TV, Streaming, Worldwide
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