Digital TV News: Scott Worthem
Comscore to provide measurement for Xandr's addressable offering
Aug 14, 2019 – Comscore will be the measurement provider for Xandr's Addressable offering, inclusive of DIRECTV, Altice USA, and Frontier. The deal is designed to give advertisers reliable third-party measurement across the leading U.S. live linear addressable footprint.
News categories:
Comscore, Xandr, Scott Worthem, Dan Rosenfeld, Advertising, Big Data, Digital TV, USA
Comscore and DISH Media surpass 100 DISH and Sling TV addressable ad campaigns
Jun 20, 2019 – Comscore (NASDAQ: SCOR) has announced that DISH Media has completed more than 100 addressable advertising campaigns across DISH and Sling TV platforms, using Comscore as currency. DISH was one of the first platforms to launch national addressable advertising in 2012.
News categories:
Comscore, DISH Media, Scott Worthem, Kevin Arrix, Advertising, Big Data, Digital TV, OTT, Satellite, Set Top Box, USA
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