Digital TV News: Scripps

NEXTGEN TV begins broadcasting in Baltimore
Jun 24, 2021 – Six local television stations in Baltimore, MD, including WMAR-TV, WBAL-TV, WBFF, WNUV, and WMPT and WMPB have begun broadcasting using NEXTGEN TV, powered by ATSC 3.0 technology.
News categories: BitPath, John Hane, Brian Lawlor, Dan Joerres, Mark Aitken, Larry D. Unger, Michael Anderson, ATSC 3, Content Distribution, Digital TV, USA

SFN capability of NEXTGEN TV boosts reception robustness
Jun 15, 2021 – The Single Frequency Network (SFN) capability of NEXTGEN TV can help broadcasters enhance the robustness of reception of TV signals, according to results from Phoenix Model Market testing.
News categories: Pearl TV, Phoenix Model Market, Anne Schelle, Dave Folsom, ATSC 3, Content Distribution, Digital TV, USA

More than 11 million addressable TVs for VIZIO in the U.S.
Jun 9, 2021 – VIZIO (NYSE: VZIO) now has more than 11.2 million addressable TVs in the U.S. capable of frame-accurate dynamic ad insertion, representing a significant milestone for the addressable advertising consortium, Project OAR.
News categories: VIZIO, Adam Gaynor, Kristine Bayles, Darren Sherriff, JP Colaco, Steve Silvestri, Advertising, Digital TV, Smart TV, Streaming, USA

Beachfront completes OAR-compliant ad trial on VIZIO TVs
May 5, 2021 – Beachfront has completed an addressable TV ad execution with VIZIO adhering to the technical specifications of Open Addressable Ready (OAR). The execution used Beachfront’s Unified Decisioning product.
News categories: Beachfront, VIZIO, Frank Sinton, Adam Gaynor, Dan Callahan, Advertising, Digital TV, Smart TV, Streaming, USA

Univision signs up to Project OAR
Feb 2, 2021 – Univision has announced that it has joined Project OAR, the consortium of American media companies created to establish a common technology for dynamic, addressable advertising management for TV.
News categories: Univision, Project OAR, Donna Speciale, Adam Gaynor, Advertising, Big Data, Digital TV, USA

Scripps completes acquisition of ION Media
Jan 7, 2021 – Scripps (NASDAQ: SSP) and Black Diamond Capital Management have closed Scripps' acquisition of ION Media Networks. Scripps is combining ION with the Katz networks and Newsy to create a national U.S. TV networks business.
News categories: Scripps, Black Diamond, Adam Symson, Christopher W. Parker, Content Distribution, MandA, USA

NEXTGEN TV 'Motown 3.0 Test Track' launched in Detroit
Dec 10, 2020 – Five local TV stations have banded together to launch NEXTGEN TV in Detroit. The broadcast advance signals the beginning of another project – the 'Motown 3.0 Open Test Track' for merging automotive applications with NEXTGEN TV.
News categories: Pearl TV, Brian Lawlor, ATSC 3, Content Distribution, Digital TV, In-Car, USA

Local broadcasters collaborate to launch NextGen TV in Florida
Dec 1, 2020 – Local TV stations in Florida have banded together to launch NEXTGEN TV along the gulf coast. WMOR-TV will serve as the host station for NEXTGEN TV signals from WMOR-TV, WFTS-TV, WFLA-TV, WTSP-TV, and WTVT-TV.
News categories: Pearl TV, Anne Schelle, ATSC 3, Content Distribution, Digital TV, USA

Phoenix Model Market gets ATSC 3.0 Single Frequency Network
Oct 28, 2020 – Broadcasters participating in the Phoenix Model Market launch of next-generation TV have announced the addition of an SFN, a move that will enhance reception for viewers and broaden the reach of broadcasters transmitting to NEXTGEN TV sets.
News categories: Pearl TV, Phoenix Model Market, David Folsom, ATSC 3, Content Distribution, Digital TV, USA