Digital TV News: Sean Holzman
IRIS.TV joins the Unified ID 2.0 initiative
Dec 23, 2020 – IRIS.TV has announced that it is supporting Unified ID 2.0. Unified ID 2.0 is an open-source approach to internet identity that preserves the value of relevant advertising, while putting user control and privacy at the forefront.
News categories:
IRIS.TV, The Trade Desk, Sean Holzman, Jeff Green, Advertising, Big Data, Digital TV, Smart TV, Streaming, USA, Worldwide
Telaria integrates Nielsen digital ad ratings
Aug 14, 2018 – Telaria (NYSE: TLRA) has announced that it has integrated Nielsen’s Digital Ad Ratings (DAR) to activate comprehensive, next-day views of digital audience performance in the platform, offering TV-comparable industry standards for digital video inventory.
News categories:
Telaria, Nielsen, Mark Zagorski, Sean Holzman, Advertising, Big Data, Digital TV, Sweden, Worldwide
Telaria unifies analytics, decisioning and programmatic ad delivery
May 15, 2018 – Telaria (NYSE: TLRA) has announced the launch of its Video Management Platform (VMP) powered by three integrated application suites. The Telaria VMP unifies analytics, decisioning controls, and both direct and programmatic delivery tools.
News categories:
Telaria, Bonnier, Mark Zagorski, Sean Holzman, Advertising, Big Data, Digital TV, USA, Worldwide
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